Definitely multiple components to the recruiting process, and some aspects of it are over hyped. In my experience as a team manager for multiple teams, and experience managing a team in ECNL, there are a lot of things that can be done and the posts by multiple contributors here in regards to their war stories seem to highlight an improvement that can be made overall in the recruiting process as it seems like the current process is to cover all the bases possible because of the lack of "one" specific way players get recruited:
Videos / Highlights
Player Profile Pages / Links
Social Media Promotion / Outreach
E-Mails (Generic)
E-Mails (Specific)
Phone Calls
In Person Conversations
Team Profile / Pamphlets
Club Coach Outreach
Club Director Outreach
Team Manager Outreach
I'm guilty of having been involved in all of those, some to a greater extent than others as
@Keepers_Keeper and
@Kicker4Life outlined and clarified the outreach from a team manager is generic and very much just a hand off of basic information the college coach can then do what they please with.
Both my kids have gotten "nibbles" and a few "bites" from college coaches, through the email process. Coaches have responded to their emails after catching their games and have given their observations / notes on strengths and opportunities for improvement. They've had a lot of luck in particular with the assistant coaches for academic favorite colleges they'd like to attend.
It's a lot of work, but the more ground you / player can cover in the process will cast a bigger net when trying to catch what you're looking for. My oldest is on a good trajectory and has some things lined up so I'm hoping the next couple of years will seal the deal, so to speak. The youngest is going to be a whirlwind for sure, as she doesn't have a plan and lives in the moment, which I appreciate and envy at times. She's higher caliber in terms of "GOD given Talent" and I expect a roller coaster for the next 4 years with her.