Partly. It's been interesting to me to learn more with how disinfo campaigns get structured and then, through a limited number of venues, injected into social media. Reading about that and then seeing related meme showing up on, for example, this site. So I do not completely buy your argument. This form of negative advertising works and, as a bonus for the money, achieves longer term purposes.
I have also criticized the scientific community, which in reality is largely divorced-and should be divorced-from policy, for getting caught flatfooted in the new information warfare. Some of the new kids are learning to fight back, and it is good to see. One vaccine researcher in particular got linked here a couple of times (not by me). She got doxxed somewhere between delta and omicron and her family was threatened. But she has kept going. She fights with flowers, very effectively.