/Philosophy side bar
Expectations......when those don't jive with reality some people have a hard time accepting and become unhappy
The expectations are that everybody will get highly qualified experienced officials for every game, they will be 100% fit, running up & down all game and be close by for every call, all judgement calls, 50/50, tackle, foul, etc should go their way, all the rules should be called perfectly, everything should be equal and fair, no mistakes are allowed, and the untrained spectator knows better than the trained personnel. Doesn't matter if its the first game of the day or the last one where the officials could have been working all day, we still demand all these things are done to our satisfaction or we will become vocal or angry if we don't get them.
The "golden" league or tournament Expectation; Hey we play in XYZ league so the coaches, fields, and refs are better than ABC league where we used to play never mind the coaches, fields, and refs are mostly the same but they have that "golden" patch that servers as a reminder that the expectations are greater.
You hear spectators, coaches, tell each other or the players that the officials will be this way or that way, don't expect any calls in your favor or whatever before hand but still some people are quick to forget that and become unhappy at the first judgement call or thing that doesn't go there way.
Normally a good way of sustaining high happiness levels is to maintain low expectations but we can't seem to do that with youth sports. Happiness is normally inversely proportional to one’s expectations.
Setting low expectations seems like a easy concept, but in reality nearly impossible to practice. Subconscious doesn't allow it, thus we revert to being unhappy or vocal. Our past experiences generate expectations, we can't start from scratch or have a clean slate or open mind so the slightest things can bother some people and they act out.
So what can you do? Rather than trying to manage expectations before something occurs, you have to mange your self better after the "expectations" don't meet your standard.
/ Philosophy end
So what can Referees and associations do to improve relations: First thing I can think of is better communications, feedback, and open visibility to what's going on, 2nd thing is more accountability
Feedback not enough of this is done is this area IMO, maybe due to language barriers, people not speaking up, or feeling like they can. Feedback should be given to a team and they should be able to give some of that back. Let the players and coach give some feedback after each game, written & documented so there are no miss understandings. Same with the officials how about publishing some of feedback that was given to a team?
There are game reports, notes, ratings, etc all of which are not normally available so most have have no way of knowing whats going on for example.
Accountability is like a black box, what, how, or when are referees and associations being held accountable? Coaches, spectators, players can be disciplines but how about the officials? we don't see their yellow cards, ratings, or whatever so people tend to think the can do whatever job they want and they won't be held accountable, Not that "so and so Ref again, he or she is this or that." and noting seems to change.