After going through the process with two players (each a very different path) here are some lessons learned:
1. College coaches can quit or be replaced without any notice and it will change everything about the program you have committed to.
2. Coaches will say all sorts of things during the recruiting process that they may or may not follow through on. Be prepared to manage whatever reality you encounter and make the best of it.
3. Your club coach is your best resource and support during this whole process so make sure you have a club coach who thinks you're amazing and has the right connections and relationships with college coaches. It is those personal relationships that your club coach has with the college coaches that open doors. They can also guide you on what program might be the best fit because they know you and they know the college coach.
4. Being on an ECNL team does matter. Yes, you will hear lots of individuals say, "I was in this other league and I still got recruited" but those opportunities are only here and there. It is VERY difficult to get the attention of college coaches if you are not on an ECNL team. You won't get the chance to be considered. That's the honest truth.
5. Pick a school that you love and make sure you like the vibe of the current players at the school. The culture and and the vibe of the team is really important. That is what will impact you as a player for 4 years, day in and day out. Check out the social media accounts of the players, try to spend time connecting with the current players before you arrive, and make sure it is a fit.
6. It matters more that your team is competitive not what league or level it is. It is much more fun to play on a D3 team that is winning their conference and making it into the D3 national tournament than playing on a mid or low-level D1 team that will never have a shot to win their conference or go anywhere other than lose game after game.
7. It doesn't matter how amazing you are as a player, some coaches have their favorites that play the majority of minutes every game and leave you sitting on the bench. It leaves all the other players and parents confused about what the coaches see when they clearly aren't performing in games and are just not very good.
8. It is important that you advocate strongly for yourself with the coach when you need feedback or have questions. Learn to be brave and assertive, and come with facts and stats to support what you are talking about, not just about how you feel. Practice having logical arguments without being emotional.
9. Maintain a positive attitude and be a good teammate. There are other players on the team and they deserve to have a positive culture to be in. Everyone contributes to that and has a responsibility to their teammates. Don't yell at your teammates on the field. If you have something to say, speak to your teammate in private and with respect. Nothing looks worse than players yelling at each other in the middle of a game. It is also important to be kind. You never know what someone else is dealing with and you could be the difference in your teammate's life when they need support and kindness.
10. Never tolerate an unhealthy or abusive environment. You will likely not get any satisfaction about speaking up because coaches, ADs, and schools will protect themselves and gaslight you but you will know that you spoke up and stood your ground to try to bring light to something that is wrong.
11. Parents, leave your players alone and don't nag or criticize their play. They have arrived at their destination and let them learn to manage their environment without corrections and criticisms and figure out what is best for them. The situation is stressful enough for the players and they get enough of that from their coaching staff and the environment.
12. Going to games in-person is amazing but if your player is far away and you don't have the finances to travel all the time you can still watch the live streaming of games. Big schools have all their games on ESPN+ or other platforms and small D3 schools also have livestreaming services so you won't miss a thing.
13. Don't let coaches bully players about their fitness. Sometimes there are medical issues that are causing problems so that needs to be investigated and not just assume the player isn't trying hard enough.
14. Don't be afraid to make a change if you end up on a college team and it is a bad situation. The transfer portal is there for a reason. However, also, be sure that going that route is the only option as the transfer portal is a bit of a crap shoot. There are many complicated factors in finding a new spot for yourself and there are no guarantees. You could also transfer and end up in another situation that isn't great so be wise and investigate the situations thoroughly and have honest direct conversations with coaches about expectations.