Back to recruiting. This is geared for those not at the elite level (e.g., National team level). This is geared for those who love playing soccer, want to play in college and want to get a good education. For them, there are choices to be made (location, level, etc.) and work to be done off the pitch.
Factors to consider and things to focus on (not in rank order) in the college recruiting process:
1. Education Interests-- make certain they look up schools and know what majors they offer. Really, this is a first step to knowing what they may want to do in life and then ensuring any schools that express interest in them or they consider reaching out to match. And I would encourage you to ensure there are other options for them besides what they believe they want to major in (e.g., many change their majors and/or career thoughts once they get to school, so ensure there are plan B or C majors offered by this school).
2. Financial Assistance and Your Willingness to Pay-- this can be in Athletic Money (not if you are speaking with D3 schools!), Need-Based Aid and/or Merit-Based Aid depending on the university. Know your family's situation and ensure that universities your child speaks with meet them. For example, if your family would not meet need-based aid, and you don't want to pay the high costs of some schools (schools like Carnegie Mellon, Cal Tech, the Claremont Schools, Vassar, etc. do not offer any merit-based aid and are not cheap), then you should eliminate these from consideration. Understand what is reasonable for your family, what you could qualify and then find the right matches. For us, we used the cost of attending a Univ. of CA without any financial aid as a baseline to compare against.
3. Location-- will they be ok going to school in random places in the US? A small town in the middle of the Midwest that they would never visit if not for soccer? We are coming from Southern California, and many schools are in far less desirable locations, to put it mildly. The difficulty in getting home if they are hours from an airport and there are no direct flights home. And while this is not about the parents, do you want to go to their school for an entire weekend to watch a couple of games? One thing to look at, how many players are going to this school from Southern California, and are they staying at the school or do they all transfer? This can help expand or limit your search.
4. Think Total Costs, Not Just Education Costs-- keep in mind, not just the cost of attending, but the costs in getting your child to and from school. Or if your family would like to go visit and watch games, factor that into your calculation.
4. How Important is Playing Time?-- some are ok with not playing much their first couple of years (or ever), others would not do well sitting on the bench. Truly understand how a player fits in with a team and if that would work for them. Along with location, I suspect many of the transfers occur because players "reached" for a school and they were not ready to contribute right away and they struggled with sitting on the bench.
5. How Important Is Winning?-- going to a program that consistently loses is not likely to change with them coming in (unless you see progress happening in the previous years, such as a new coach who is in their 2nd or 3rd year and there is improvement you can see in their results on the field). Some will deal better with losing than others. If being on a winning team is important, this will help eliminate schools.
6. D1, D2 or D3 is Not That Important-- I know, this is crazy talk. Again, I am not guiding this for the national team players. And this is not about us parents! This is not for us to brag about, "my child is going to play soccer at a D1 school". There is a fallacy that all division 1 schools are better than division 2, which are then better than division 3. An assistant coach at the school my child will attend said their team (D3) would have beat many of the D1 teams their university (a consistent top 10 D1 program with many National Championships) played against in non-league games. Bottom end D1 programs are not the same as Stanford-- both in terms of soccer and education.
7. Put Education First-- Many of the top universities in the US are D3 schools-- Carnegie Mellon, WashU in St. Louis, NYU, MIT, Cal Tech, etc. Getting a degree from a directional school is not going to have as much value as one from any of the above. And pPlaying soccer is not going to be a career for most players. So find a university that offers as good an education and post-graduate network opportunities as possible that is also financially reasonable for you and your child. But also be realistic in what schools you contact. I did the college coordination for my child's team last year, and an Ivy League coach noted that he received emails from players who had a 3.00 GPAs and lower (so this coach never signed up before going to a showcase to avoid the flood of emails from unqualified players-- they wanted people who wanted their school and sought them out). Nothing wrong with that GPA, but it will not get you into an Ivy League University.
8. Focus on Academics While in High School-- this is probably obvious, but the better their grades and the better their test scores, the more opportunity they will have for money not based on their soccer skills or your financial situation. D1 schools only offer about 50% scholarships on average given scholarship limits and the number of players they carry, so having great academics is a great way to get money/savings for your family. But back to #2, you need to know which schools offer merit-based aid or other merit-based scholarships may be available to your child.
9. Does Size Matter?-- some prefer a small school, others a large school-- and some may be open to either. Before connecting with schools, know what your child could envision for their college experience. Best way is to take them to colleges and give them different examples. Great thing is we have tons in close proximity of different sizes (UCLA, USC, UCSD, San Diego St., Chapman, Redlands, Cal Poly Pomona, etc.). If they really are not sure, take a couple hours when you have a game near some of the schools and walk on these campuses or take the official tour.
10. Parents Play a Role in Guiding the Process-- I viewed my role as a coach, editor, advisor, reminder, etc. My child sent emails to the coaches, spoke on the phone with them, etc. There were times I drafted emails (but only for invites to come watch games, or introduction emails where we had a template from earlier emails, and my child always read and edited them to their liking with something specific about the school and the soccer program). Any on-going interactions were always done by my child, but I usually helped to edit them.
11. Recruiting is a Two-Way Street-- technically, the colleges are recruiting players. But in reality and in most cases, the players also need to recruit coaches. Players really need to be diligent about reaching out to schools. My child was in the right showcases and with a nationally branded club, but generally coaches come to watch the players who show an interest in their school and their team. Again, for the non-national level player, they have to put in time to "recruit" the coaches to come watch them. When they do send emails, they should know about the team, about the university and send communications to the coach with specifics (the generic email you send to 50 schools will often not get attention, especially if you do not have a club name with a lot of cache).
12. Enjoy the Process-- it really is a lot of work for your child and likely you. But you also get to spend more time with them on something important to them that will help create a stronger bond. And it could also help you out financially, so their is a potential financial ROI, too.
Hope it helps. We had a great college advisor at one club, but we also learned a lot of this going through the process. Hope it helps some starting the process now.