That's weird logic. The real cost (i.e. opportunity cost) is the amount that spot could have been sold for, and the amount the room & board could have been sold for. By extension, the real cost is how much extra students are paying to cover any and all scholarships (sports & academic), because someone is obviously paying. You can offset the cost versus the revenue the sport brings in, but the revenue sports such as soccer brings in is a net loss in probably every college. So if colleges can self fund sports from sports revenues, then it makes sense. If they can't then they are paying for sports out of funds that could be used for education, i.e. their core purpose.