Very true. But beyond Stanford, Duke, and maybe a Northwestern, Cal, or Michigan (I may have missed a couple), the Power 5 conference schools range from great regional schools to so-so regional schools. If your DD is from So Cal and plans to stay, no better place than UCLA or USC. But sending them off to comparable schools far away doesn't make much sense to me. If you go out of state, go to the great academic D-III or Ivy League if you can use soccer to get in.
What seems crazy to me is that parents are sending their kids to say, Ohio State, from So Cal. OSU may be a great school if you are going to live in Ohio. But really? Send your So Cal kid to pay more than double in out-of-state tuition in order to receive, say, a half scholarship. Your kid could probably get a better degree from a Cal state school (e.g., Long Beach) with more connections in So Cal for less than you are paying in travel and reduced tuition to OSU. In some respects, I just see this a more pay to play. But hey, I guess the parent can claim their kid got a scholarship to a Power 5 school.