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The GOP key is to be trumpy, but not too trumpy.Similarly if the Rs had nominated someone less polarizing than Trump in 2020 those suburban moderates wouldn't have been scared away. We saw that in the 2020 downballot gains from Rs. Same here in California (Newsom would still more than likely have won but having Elder be the alternative just made it easy). Big dilemma for them in 2024 will be how to keep Trump from running....he is getting up there in years and 3 years is a long time so maybe his health doesn't hold up is the best I can think of right now.