Here is a great article on how the deal went down. SoccerToday, the voice of soccer has great information.
SoccerToday - Voice of American Soccer
www.soccertoday.com
Some highlights
Elite, high-performance pathways for talented youth soccer players have become more rigorous and demanding as our country strives to showcase its soccer skills on the world stage. While our USA Women break records in the opening game of the 2019 Women’s World Cup, defeating Thailand 13-0,
youth clubs all across America are focused on developing the next generation of professionals players. (I was sold pro dd was 12)
In the ever-changing American youth soccer landscape, what remains a constant is that the better players and coaches are attracted to a well-known brand,
a name they can trust and feel represents quality.
This is understandable, especially with the myriad of often confusing choices in youth soccer. A youth club that affords opportunities to play in the U.S. Soccer Development Academy, Boys ECNL and Girls DPL, among other leagues, can easily set itself apart, but when you add a proven track record for
developing professional players with an outstanding reputation for producing professional, world-class tournaments — a club has the distinct advantage to
dominate the market. This is the Surf brand. (We never talked college when she was 12 & 13. The list and pro only...lol)
If you want to build the best youth soccer club, it helps to have the Surf resources behind you — and
Barry Ritson‘s
goal is to build the leading youth soccer club in the country. Ritson announced yesterday that
LA Premier FC will join with
LA Surf SC; adding to the recently established merger of
SoCal Academy, San Gabriel Valley Surf and
Soltilo FC.
“The coming together of the 3 clubs,
SoCal Academy, San Gabriel Valley Surf and
Soltilo FC, showed a great vision for the
LA market,” said Ritson. “With this existing base, it was
just a quick 5-week process. From the very first day, there was a desire to
put egos aside and look at what the
market needs.
Everyone was fantastic to work with. The
LA market is unrivalled and is massive.” (So, does anyone know how they put egos aside?)
In fact, add in all the 18 Surf National Affiliates spanning the USA from New York to LA and there are more than
16,000 youth players wearing the Surf logo.