US Soccer and Volkswagen

[MWN]

which domestic company was approached for sponsorship and turned it down?

We can assume with fairly good certainty that these companies were approached:
https://www.ussoccer.com/about/sponsors

@jpeter the maximum sponsorship value will only flow to multinational companies. If the company doesn't have an equal presence in the US, Latin America, Europe and Africa, the value of becoming a "presenting sponsor" is minimized. The companies that have a good presence worldwide will receive the maximum benefit from having their logo on a National jersey. To get a sense of value, take a look at this, which is for the Premiere League: http://www.sportspromedia.com/analysis/premier-league-preview-2018-19-sponsors-kit-deals-every-club

 

[oh canada]

It's only on the training jerseys -- no big deal

Now, whether SUM is actually doing their job depends on how much the deal is worth. I haven't seen any specific $$ numbers, only "8-figure deal" -- 1oMM vs. 3oMM is a big difference. US Soccer should have to disclose the terms.

As a comparison - DC United did a deal with your same Volkswagen in 2008 -- 5 years, $14MM. https://www.washingtonpost.com/news...sorship/?noredirect=on&utm_term=.909345fe606f

SUM better had far exceeded that amount. If they did, then great, $$ for the programs has to come from somewhere. If anyone can find the terms of the deal, please share. The fact that the details are not being trumpeted by US Soccer don't give me a lot of confidence that it does.