Actually, you "literally" are losing something...free college and the ability to play college soccer. Yes, players can go to college later but it won't be free. So, in order to come out ahead financially, your deal needs to be worth well more than 4years of college in AFTER tax dollars (subtract 40-50%). That might be the right choice for some who don't plan to go to college. I just think most prudent (and rationale) parents put off that decision until it has to be made...at 17/18 years old. Alex Morgan reportedly earns $3MM/year in endorsement deals from a MULTITUDE of companies, not just Nike. Coke, McDonald's, Nationwide, etc. If her Nike deal is worth $500K annually then other USWNT player Nike deals are likely in the $250-300K range. That means this deal is likely $100-$200K. After tax that's $70-140K. Parents are doing this deal not for the money (they look financially secure in their self-promo videos), but for the added clickbait and PR for their child. Sounds like the kid just wants to play soccer...you go girl. The parents, however, are motivated by other desires.