Unfortunately, individual long-term policies were one of the first casualties of Obamacare. In the Fall of 2013, a large number of insurers canceled individual policies, most of which were guaranteed- renewable, under ACA requirements. Many customers faced large premium increases, and more restrictive new policies under the exchanges, and may choose to go without insurance instead. Here was a population who did the right thing, and bought insurance, even if badly over-priced, precisely for the right to keep it if they should get sick in later years. And the first act of the ACA, just before the disastrous healthcare.gov rollout, was to cancel that insurance. The only silver lining is the number of voters who began to find out what is really in is really in the system, epitomized by a young woman writing a letter to Pam Kehaly, president of Anthem Blue Cross in California, on receiving a 50% rate hike26. "I was all for Obamacare until I found out I was paying for it."