Recruiting never ends. First time was during AYSO Extra tryouts. Coming off tryouts had club coaches giving her and I their card.
Every year there would be a few attempts. Has happened in a park, at a college soccer game we were watching, online. Saw a lot of it happen while my daughter was a sophomore and Junior in High School. You have players from different clubs who tell their head coach about your kid and then the coaches are watching High School games. Pretty crazy.
Doesn't stop in college either, some professional management firms/scouts at the last home game and having words after the games.
Nli stores has been signing some of men now so they have merch deals and some endorsement income that you will be seeing more of I would think.