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Right off the bat, USSF essentially told ECNL “Thanks for doing all the heavy lifting, we’re just going to take your business now.” Of course ECNL hates USSF.
If USSF had done exactly what ECNL had done but slapped the US Soccer label on it, ECNL would be dead by now. Instead, USSF is full of morons who failed to appreciate that all the things it tried to do differently were things ECNL had already found to be financially unsustainable. ECNL had already tried to discourage HS only to learn that, for every @simisoccrfan who detests HS soccer, it would lose 100 paying customers by banning it. ECNL learned how much travel (and costs) would be acceptable to its customers. ECNL understood there is no one size fits all way of running a national soccer league, and perfected its platform to account for regional differences, including different HS seasons, weather, spring breaks, financial demographics, etc. ECNL knew the main value proposition for its business is to open college doors that would otherwise be closed.
USSF thought the parents of every elite female soccer player in the country must love soccer so much that they’re willing to pay any amount of money, make their kids miss any amount of school and give up everything else in life just so their kid can wear a USSF patch and live a fantasy that someday they might play on the national team. USSF saw a vision of a world in which women make a fortune to skip college and play pro, although that makes no financial sense.
ECNL is run by experienced businesspeople making solid business decisions based on reality. GDA is run by soccer morons who are making decisions based on a fantasy of how they want the world to be, instead of how it actually is.