Not sure I agree there...winning might not be everything, but we all play to win, and what makes us better...losing. Losing builds character and there isn't one person out there that hasn't lost. Some are okay with losing and others absolutely despise it, so they work harder and are more determined not to lose, they want to be the best. So winning is what we all strive for, not sure how that doesn't build character? Because losing is going to come in the process, and for those that want to win, they will continue to put in the work.