2) This is going to draw significant attention to college athletics and admissions criteria - such as why are athletes prioritized to begin with? should coaches even have the authority to offer admission to recruits? Recruiting is going to get more difficult and stringent.
I went to a college up in the Northwest that is famous for it's blue football field. When I got there the school had just gone from D2 to D1 in athletics, and cost around $3k per year to attend full time. When I started attending my friends had never heard of the university and would tease me for my lack of achievement. The local papers would run articles questioning why the highest paid state employee was the football coach...
Fast forward 20 years and all that changed- mainly because the football team started winning. Now when I say where I went folks have heard of the school, they now charge closer to $20k per year to attend and people will often stop me in the street to talk about he school if I wear a baseball cap with the universities logo on it.
For better or worse, athletics is powerful marketing tool that many people see not only as a reflection of the quality of the school, but adds value to the diploma. This is why athletes are prioritized, and why for better or worse they will continue to be prioritized at universities...