The article reads like genuine news, not an opinion piece -- how refreshing. While there is no reference to Cromwell, it does make it clear UCLA was aware as early as 2014 of coaches helping non-athletes gain admissions through the athletic process by committing to large donations to the school/program. The coaches were willingly and knowingly gaming the system ("violating policy") and, in some cases, engaging in deceptive acts (false rosters) to hide their activity.
UCLA's recommendation, when this was discovered, was to "educate" the coaches about policy, since no law was broken. No money was returned by UCLA, no parents or students held accountable, no coaches removed/disciplined. As a comparison, Stanford fired their sailing coach for violating their "values" for essentially similar acts, even before he pled guilty to racketeering (the payments were directly linked to the fraudulent business of Singer). There is no evidence he personally gained from any payments, news reports it all went to the sailing program.
We can all have an opinion on what UCLA's response to these violations says about UCLA as an institution. They are using our tax dollars, therefore we also should expect more from them. While the acquiescence of the women's soccer staff in the admissions process and roster fraud may not break any law, borrowing the words of their athletic director, it is "disturbing and unacceptable."
Stanford is a private entity, so their employment contracts (and employment litigation history) may be considerably different from those of UCLA. Stanford could also just pay off an employee (such as "how much will it cost us for you to just go away") whose behavior has embarrassed the institution without it becoming a public record.