The "clubs" are nothing more than a business and you and your child are customers. So what you need to do is find the best salesman/coach that accommodates you families needs and follows through with his/hers promises as they were selling you on their coaching ability and club being the best fit for your family. The clubs do nothing more then manages a group of salesman to follow a common goal of recruiting more players to build a larger customer base. THAT IS ALWAYS THE BOTTOM LINE IN ALL BUSINESSES - SELL MORE!
Some clubs are building a reputation based on "elite teams" (SURF) some are building on "winning teams" (CARLSBAD) and some are complete smoke and mirrors (ALBION) based on zero stats and 95% of the customers never do any kind of real fact checking on. So figure out what teams belong to what coach and do some homework on the coach. Listen to what people are saying when asking questions about the club and coach. Always take a step back and read between the lines, DO NOT get caught up in the sales pitch spewing from the coaches lips. Keep things in perspective.
The thing is we all are looking for something different and I know for a fact most parents do not want the ugly truth about lil Suzie, most want a BS story on how lil Suzie is or can be one of the best players on the field with the right coach and team around her and guess what...EVERY SINGLE coach or club you talk to has that exact perfect fit for her! HA HA HA
I think there are good coaches but lets get one thing clear all clubs are selling a product to make money and they all want to sell as much of that product as possible. Some have better marketing strategies and great locations and others are just getting by. The more money the better their marketing budget.
It is no different then buying a new truck from Chevy, Dodge or Ford they all offer a good truck, they all offer cool colors, styles and they all offer a salesman willing to promise to the moon and back when your shopping. It all comes down to what style looks best to you and who sold you the best line of BS, because in the end they all have about the same pro's and cons. And YES they all want to sell volume because volume = money and money = bonus programs = happy employees!
The big difference is there is ZERO warranty or refunds in youth soccer, no matter what the story is you will never see your hard earned money come back to you if your don't get the product promised, so make your choice wisely. Good luck.