Essays will help applicants if the essays moves readers in a positive manner and reveals the ability to think. It has been that way since we were applying, and that's a long time ago. Whether an essay is woke or not does not matter, it is how well it was written that matters.
The subject matter and content is not as important (unless it's something so extremely bad as supporting Hitler and his genocide policies) as the ability to move readers.
The Costco essay is probably the best example of what makes a good essay. Reader enjoys reading it, but is also able to get insight into writer's complex thinking and writing capabilities.
That essay
@watfly reference sounds fun to read. If he writes it poorly, he'd get a bad score. If he writes it well, he'll get a good score. It's not the content or point of view, but it's the quality of the writing.
If you write a boring essay, even if you write about world peace and all the woke issues in the world, it lets the readers know that you are not a complex thinker.