It's funny how that works. Every time my kids team gets hot parents come out of the woodwork asking for the coaches info so they can reach out. Also you start seeing new players at sessions.I guess we were referring to different things.
What I mean by "chasing wins" is joining a stacked roster and seek out the best teams. Do it too much it becomes "club hopping". My point is play soccer for the competition and love of the game. Continue to challenge yourself against the best competition.
I'm in between is this is good or bad behavior by parents. Sometimes players really are frustrated playing on a lower level teams + want an additional challenge. However often it's the parents just trying to get involved with whatever is the hot team of the moment.