@Dos Equis,
The advantage that Europe has is that there are already soccer fans in Europe. The Premiere league sold its TV rights for $2B, which means advertisers are eager to spend money with the broadcasters. The monies are split between the Premiere league teams, which are all independently owned and because of Pro/Rel, the clubs in the Championship League are itching to break through and grab some of that broadcast money.
The pressure to invest in women's soccer in Europe can be justified from a pure business standpoint, especially if the rights can be bundled with the men. Even if its a push and a break even proposition, the goodwill is worth it.
Here in the US, the broadcast money is $90M a season of which $30M goes to US Soccer for the National team rights. What does SUM do with the other $60M ... subsidize the MLS and its operations, including its youth academies. Remember, the MLS is a single entity, so there is no competition per se between clubs. There is no Pro/Rel, the MLS and the MLS teams (owned by the MLS) have no competitive pressures.
English soccer’s Football Association (FA) secured a total turnover of UK£376 million (US$492 million) during the 2017/18 season. Compare that to the US Soccer Federation's $130M. The FA is nearly 4x the revenue, which means its member clubs are bringing in significant revenues and can afford much more charity.
I just don't see that happening in the US. US Soccer can pressure all it wants, but the MLS isn't going to take on the NWSL problem just yet. What I see happening is the MLS will sit back and wait for the NWSL to run out of money and/or investor patience. Then it will make a buy-out offer or more likely, start its own league once the numbers make sense. Alternatively, the USL may join the fray. The USL is sitting back right now getting its house in order, expanding the third and fourth divisions and laying a foundation for Pro/Rel. It won't happen for a few more years, but the USL has a plan that will put pressure on the MLS and the women can benefit if done right.
The advantage that Europe has is that there are already soccer fans in Europe. The Premiere league sold its TV rights for $2B, which means advertisers are eager to spend money with the broadcasters. The monies are split between the Premiere league teams, which are all independently owned and because of Pro/Rel, the clubs in the Championship League are itching to break through and grab some of that broadcast money.
The pressure to invest in women's soccer in Europe can be justified from a pure business standpoint, especially if the rights can be bundled with the men. Even if its a push and a break even proposition, the goodwill is worth it.
Here in the US, the broadcast money is $90M a season of which $30M goes to US Soccer for the National team rights. What does SUM do with the other $60M ... subsidize the MLS and its operations, including its youth academies. Remember, the MLS is a single entity, so there is no competition per se between clubs. There is no Pro/Rel, the MLS and the MLS teams (owned by the MLS) have no competitive pressures.
English soccer’s Football Association (FA) secured a total turnover of UK£376 million (US$492 million) during the 2017/18 season. Compare that to the US Soccer Federation's $130M. The FA is nearly 4x the revenue, which means its member clubs are bringing in significant revenues and can afford much more charity.
I just don't see that happening in the US. US Soccer can pressure all it wants, but the MLS isn't going to take on the NWSL problem just yet. What I see happening is the MLS will sit back and wait for the NWSL to run out of money and/or investor patience. Then it will make a buy-out offer or more likely, start its own league once the numbers make sense. Alternatively, the USL may join the fray. The USL is sitting back right now getting its house in order, expanding the third and fourth divisions and laying a foundation for Pro/Rel. It won't happen for a few more years, but the USL has a plan that will put pressure on the MLS and the women can benefit if done right.