Both my girls wore their hoodies to school today. They don't care about the quality of the material or the graphic design. They just love the experience and the perceived hype of it all. Yeah they'll probably end up rotting in the closet in a few months, but maybe not, and the excitement and smiles on my kids' faces tells me its money well spent, every year. Heck my younger DD still wears her 2017 Blues Cup Champions hoodie all the time. They love this stuff and that's ultimately what I'm paying for.