Color selection is also hard. Especially with the pricey 64 crayon carton.Not all of us grew until with rich families that would spring for the 24 crayon box with a sharpener. To expound upon your analogy though Cal south would need someone to open the Crayon box, find the right crayon, take the crayon out and then teach them how to color. A sharpener would not be enough.
Now if you told me they were hanging it all up and going into the sweatshirt selling business online I would say they will be multimillionaires.