It is sad to see the era of mega clubs. IMO West Coast has some of the best coaches around. I understand why other clubs have become franchises-economies of scale, name brand etc. but not sure what West Coast gets out of this. With so many A licenses and contacts I would believe that they could have been just as successful at franchising.
I wonder if this will be set up as one of the standard Surf franchises or whether they hope to poach some coaches? West Coast has had a very stable coach base unlike Surf the past few years and could gain a lot having some coaches with great contacts at the Polo Fields.