In the classrooms every week.
I think you're missing the point...try this little experiment...ask high school aged club-level athletes (male and female) what they're thinking in terms of career goals. In my discussions, a much higher percentage now (vs. 30 years ago) say "pro athlete". Like you say, many of them are excellent students who could use their intelligence for a host of impactful and rewarding career opportunities beyond sports. But because they have been only identified as a "soccer player" (or pick your sport) from such an early age and by so many around them, they struggle to see themselves as anything else but. When the sport ends, they can have an identity crisis. Worse yet, depression, etc.
Okay, in my opinion, the answer to what you're suggesting has nothing to do with an emphasis on sports and everything to do with parenting. Parents should provide perspective. How many times have you heard a child say they want to be a "YouTuber"?! My 10 year old son tried to tell me that once or twice and my response was "..that is not a CAREER, kid!" You can try that as a hobby if you want, but after YouTube dies, what are you REALLY going to do with your life? I talk to my kids about things like this all the time, because so often when I ask other kids what they want to be these days, they say "I don't know", and that makes me sad. What happened to the days when kids had plans and dreams?!
I talk to my kids about what I see as their strengths/talents all the time...things they can use to contribute to this world. My son is a talker! I joke with him all the time that we have to find a way to monetize that! That is his unique talent! He's also bright, but man, the kid can talk himself out of any situation! He may be a future lawyer, businessman or real estate broker! He also loves little kids, so maybe a pediatrician (so you can help them feel less tense about going to see the doctor). I give my kids ideas on what they can do IN ADDITION to sports or "you tubing" (ha!) - one of them is bound to spark an interest eventually!
Same with my daughter who says she wants to play soccer professionally - AWESOME! But what about that strong and curious mind of yours? That mind was not given to you JUST for soccer! ...you could do a lot of good in the world with it! It would be a waste not to! So as of now, her plan is to be a Professional Soccer player
and a Neurologist. Excellent!!!
I'm sure their career goals will change/evolve just like mine did as I got older, but I will always ask them to reach for an academic/professional goal in addition to their soccer/entertainment goals...because it's always good to have a strong backup plan.
That said, my kids get SO MUCH benefit from sports that will one day help them in a professional setting as well. They have learned to listen and translate instruction into action; they have learned teamwork and how to manage difficult personalities; they have learned to set goals for themselves and work to achieve them; they have felt the satisfaction from achievement and to truly believe that their work will get them there; they have learned how to be organized so they can keep up with it all their activities; they have learned how to process failure, learn from it and try again; they have learned to communicate with Coaches/adults and present themselves with confidence. They have learned SO many lessons that you just can't get out of a book/class! For now, their dream includes sports, and that's okay...because I see first hand, it is such a healthy outlet outside of academics and it isn't as much competing with their academic lives and pursuits, as it is ultimately enhancing it.