Semantics, likely, but I'm basing my response on how USSF, and approved by its outside auditors, categorized the expenses. Soccerfan2 what I would do is a very fair question. First off let me issue this disclaimer. I believe that the primary issue in US soccer is culture. To change culture takes a long time and typically is organically driven, although I do believe there are a few things USSF can do to help the process along.
1) USSF needs to stop interfering with the operations of the US Soccer Foundation, which does provide grass roots programming primarily for underserved communities. The US Soccer Foundation is a powerful ally in the development of youth soccer. The Federation should be supporting it, not fighting it.
2) Coaching programs need to include training on how children learn, how to communicate to children, positive coaching techniques and over coaching prevention. Make training more available and affordable, instead of making public statements that its done on purpose because only a few people should have an advanced coaching license. (The exact opposite approach that Iceland took)
3) Ditch most of the PDI's and promote futsal as a development tool
4) Change its focus from quantity to quality. Ditch or reduce the USSF Grow Fund and use those funds to improve and reduce the cost of coaching programs or provide grass roots training programs. It doesn't make sense to grow something that has fundamental issues. Improve it first.
5) Fund proven core and grass roots programs like Tom Byer's "Soccer Begins at Home"
6) Restructure the DA since its been unsuccessful at producing world class players for the most part. Right now the DA is just another league focused on winning which USSF euphemistically calls "meaningful games". The only real benefit for DA is to consolidate talent for US Soccer to make scouting easier (easier for colleges as well which is a benefit to players). US Soccer needs to take a more active role in the development of players in the DA. Suggestions are DA specific training for coaches, meaningful evaluations of DA coaches and programs at least annually (I believe programs may be reviewed superficially), a vision statement and implementation of the style of play USSF wants to promote,etc. USSF is eliminating U12 DA and maybe U13 DA, use the cost savings from these age groups to implement some of these things.
7) Create a foundation for funding capital projects for US Soccer. Its common for non-profits to have both an operating entity and a capital improvement entity with separate funding sources. Traditionally, the Foundation's projects are funded through private fundraising.
- Use the Foundation to raise funds to build training centers. Make the training center available to all ages and abilities (fees would apply)
- Use the Foundation to provide grants (with private partners) to fund soccer friendly facilities in communities, schools and other youth facilities like the installation of a combo soccer goal and basketball hoop system. What was just a basketball court is now a futsal court. These are common in Europe (sorry for the quality of the picture)
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How to pay for it? Use some of the surplus and partner with corporate and private donors. US Soccer's net assets have more than doubled since the last time they qualified for the World Cup in 2014 (in large part to proceeds from Copa America). They certainly can free up some funds to implement programs for players of all ages and abilities, which I remind you is USSF's stated purpose, without taking funds away from the national teams.
I try to look for ways that things can be done, as opposed to how it can't be done. This can be done. As an anecdotal example I serve on the board of a youth services organization, our annual operating budget is not much over $2mm. Through our separate foundation we were able to raise $10mm in private donations to build a facility in a community of only 60,000, with the majority of that funding coming from the citizens in that community. If we can do it with our humble resources, US Soccer certainly can. Unfortunately, the steps I would take would only bear fruit over the long term and USSF is under the gun for missing the World Cup so most of their efforts have to be measurable in the short term.