A new psychology study is officially naming something many have observed for years: when Trump supporters encounter information that challenges their view of Trump, they often don't change their beliefs. Instead, they change their perception of reality.
This is the main finding from three studies published together in the Journal of Social and Political Psychology. In the first, more than half of 128 Trump supporters rejected sexual misconduct allegations against him. In the second, conducted after his first impeachment, most of 173 supporters either denied the Ukraine accusations or rationalized them, with about 15 percent saying they simply didn't care. In the third, after his January 6 case, roughly 60 percent of 187 participants called the charges fabricated. (JSPP)
The key point is not just “haha, feelings over facts.” It’s more troubling than that. The researchers suggest this resembles cognitive dissonance: the discomfort of holding two conflicting ideas at once, then resolving it by protecting one’s identity instead of following the evidence. Study author Cindy Harmon-Jones said she wanted to understand why support remained so strong despite accusations of “sexual assault, corruption, and other immoral and illegal activities.” (PsyPost - Psychology News)
And from a Canadian perspective, this matters because we often treat Trumpism as just louder conservatism with poorer manners. It’s not. It’s a political culture that can process scandal by transforming it into tribal loyalty.
That’s why each new allegation often changes nothing.
It’s not that the information doesn’t arrive.
It’s that, for many supporters, identity comes first.
And once identity takes the lead, facts are just along for the ride.
— Marcus | The Headline Lab