The examples you share are real and the costs outlined add up, but clubs will compete with one another based upon the experience they can deliver, and the cost will be evaluated based upon the value they deliver. But not all clubs who play on great fields or claim to have the best coaches have great retention of families - some well known clubs rotate as much as 35% of their members each year. Likewise clubs who have to work with less pristine facilities or choose to use non paid coaches are not always inferior. Given the size and diversity of the Southern California market you are going to have a full variety of clubs, coaches with unique values offering different experiences. The ultimate measure of success is retaining players, if the experience is good, if the value promised is delivered, and the coach is doing a great job, the parents will stay. Each club, coach and team has to create an its own team culture and offer value to the family worthy of the costs being charged. Creating a conversation about why a club is relevant is a missing piece for many teams today, if everyone is selling the win and college pathways, everyone looks the same and the nice fields and paid coaches might appear to be the better option.