Well lets take a look. Last year the Sharks were running dead last in just about every age in ECNL. In the first year after a reboot, they are in the middle of a very competitive group.
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As far as Playoffs go:
-The G07 NL team tied the third place team in the Sonoran Division (arguably the strongest division in the strongest conference in all Girls youth soccer). The Sharks haters where on here claiming that it would take them years, possibly never, before they would challenge for one of the top three spots in Sonoran. First year, they missed third place, and therefore a spot in the Champions Division playoffs via tie-breaker (goal differential) and came in forth place. They played in the North American Cup against Real Colorado International 4-2 L, Eastside FC 3-0 W, and Sting Dallas 2-2 T.
-The G07 RL team made it to Round of 8 at ECRL West Championship Playoffs (WA, OR, NorCal, and SoCal). They were knocked out by Slammers in PK's 0-0 score, PK's 4-2. Slammers went on to beat Legends; Slammers are headed to Finals with Surf. I expect the Slammers 07RL team will be the ECRL Finals Champ, as Surf will have both the ECNL and ECRL teams at the same event, so they won't be able to use too many NL players on their RL team at Finals.
Not too shabby for the level of play in ECNL. In fact, middle of the pack in the Sonoran Division is likely doing better than 95% of the clubs in the Nation. So is it Outstanding? No. Is it Good, Absolutely.
As far as attrition and retention this year. I'm only aware of the 2007 and below. I've only heard about 2 or 3 players (ECRL) leaving the club voluntarily (I am by no means the source of knowledge on this). I know a couple of cuts were made to each of NL and RL teams, some NL players moved to RL, and a few players from SD Surf, Albion, and EC Surf were picked up. The rosters have stayed close to the same as far as I know; two or three changes per team. I suspect these fine tuning changes to the massive overhaul of last year will improve the clubs performance this year. It is clear that player selection has shifted gears from the old model of a community rec. club (were a players tenure on a team or club determines team selection), to a serious competitive club model (player Knowledge, Skill, and Ability determines team selection). I'm sure some of the pay to play parents are still having heartburn over it, but it appears to be successful, and the families who want to be a part of a no BS competitive club won't have problems with cuts being made.
I observed older tryouts at Sharks, Albion, SDSC Surf, SD Force, and Rebels this year. By far, Sharks had two maybe three times as many outside players trying out than the other clubs. It's hard to say where everyone was coming from as most don't wear club gear, but usually the backpack logos are a give away. I looked at the line of backpacks at the Sharks tryouts, and I would say a significant amount of players were from Blues, Surf, Force, Albion, and City. Sharks certainly did not have a lack of interest this year. Comparing the level of interest, to the number of new players added, it's safe to say the Sharks are still on the upswing of bringing in talent.