Rise (and Fall) in the East: East County $urf

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I wouldn't even extrapolate much of that as far as one might think based on SoCal alone - if the implication is that the financial arrangements make the club more expensive for parents than it would be otherwise. In other markets (including ours), Surf often goes 2 years between uniforms - and in our market in particular, it is the low-cost provider compared to the other handful of top clubs; in some cases half the cost per year.

Which Surf are you talking about? At EC Surf uniform change happened annually, full kit was required, and it was much more expensive than when it was Liverpool.