From Izzy's FEE article:
US Soccer sells these broadcast rights and sponsorships as a bundle, not separately for each team. As a result, it’s hard to tell how much of, say, Budweiser’s sponsorship is attracted by the men’s team and how much by the women’s. Presumably, sponsors are paying to get their name in front of potential customers.
Considering that data show TV viewing figures for the men’s team are higher than for the women’s team, this might suggest that the men’s team is the attraction for a disproportionate amount of that broadcast and sponsorship revenue. This would explain the pay disparity
From
https://www.cnbc.com/2019/07/10/us-...world-cup-final-was-higher-than-the-mens.html:
US viewership of the 2019 Women’s World Cup final was 22% higher than the 2018 men’s final
Fox Sports' statement reports that total viewership, including online streaming, peaked at roughly 20 million, making it the most-watched soccer match on English-language television, men's or women's, in the U.S. since the 2015 FIFA Women'sWorld Cup final, which delivered 25.4 million viewers.
And
https://www.starsandstripesfc.com/2...ip-and-bonuses-highlight-womens-pay-disparity:
Restricting interest to just the United States, the scale still favors the women. The women’s quarterfinal match against France was
watched by over 6.1 million people, in the awkward 3pm EST timeslot, while the English speaking comparison for the men’s quarterfinal victory over Curacao
was 1.55 million on a Sunday night. Over the course of their final three games the women tallied 27 million viewers for Fox.
Viewership is of course not the only way to measure interest, and the women have also proven their ability to drive the bottom line. The home women’s jersey has
eclipsed all sales records, men’s or women’s, for Nike, and is up over 500% versus the last World Cup on Fanatics.
As usual Izzy and his sources of information are full of shit!