I think that with any list or ranking or ID camp roster there are always going to be deserving players that have been overlooked and are not included for any number of reason. For me, I try to evaluate these based on my understanding/opinion of the players in my area that I've seen compete in DA/ECNL because that is my DD's competitive set. In this instance, I think the SoCal players included are generally amongst the top players that I've seen. It's not every top player, and the relative rankings aren't perfect. I believe that there are misses b/c I haven't watched every team in SoCal play.
Captain obvious Crush, of course coaches care about the things you mention (speed, quickness, hard work, "ganas," etc. Are you implying that players on this list may somehow be lacking in any of those? Because I've seen many of them play and they have all of those things in abundance.
One of the criticism leveled at this that I find ironic is the that it takes $$$$$ to make this list, as if you have to buy your way onto it. I think you need to have an actual TDS profile, and I'm not sure what that costs, maybe $50? The irony is that people complaining about this are likely parents that have had their daughters playing club soccer at "big clubs" since U9 or U10, maybe even earlier. So like about 7-8 years... which at $1500 to $3000+ per year totals out somewhere between $10,000 to $20,000 total easily, and not including travel or other costs.