Knew some parents that would say "we don't pay to play", woke their kid up at 6am to run cone drills, and would talk about scholarships at u10. Their kid played on 5 different Socal teams by u13 and they moved to Socal because clubs where they were from originally weren't good enough when their kid was u6. Biggest club hoppers I've ever seen and would literally brag about being on scholarship. The icing on the cake was that they would pay the coach $100 a session once a week for private training and minutes. It's interesting watching them because everywhere they go there's a trail of wreckage and burned bridges with clubs, coaches, and other parents.
Clubs sell a vision of something that for 99.9% of players is not going to happen. But then you have parents like what I described that know how to push every button grifting themselves into what they want for their kid. You end up with an arms race for which group can outdo the other.
Unfortunately, new parents often have no idea what they're getting into and because of the way other parents have acted get taken advantage of.