"A better day for college athletes is on the way — and not just football and men’s basketball players. The best in the Olympic sports should profit as well."
https://sports.yahoo.com/politician...n-smith-leaving-money-on-table-220319746.html
Draymond Green calls NCAA a ‘dictatorship’ and says the current system is the most "bankrupt model".
Besides the Olympic sports like swimming, golf, tennis soccer may not get much endorsement money unless they do well but the women have so there should be some opportunities there at some point.
What will the the big sports marketing machines for Nike, Adidas, Puma and the like do now as a result? more individual emphasis or school, team, league sponsorship, or perhaps more "generation xyx" type deals ?