LA Surf is born

“Surf is a nationally known and respected brand. To give our families the chance to partner with Surf provides a lot of opportunities to our players,” said Daniel Fox, Director of Coaching of Soltilo.


How’s that?
 
This move is about branding and the doors that the "Surf" name will open. My oldest daughter played for SoCal Academy for (3) years. Good club, great coach...terrible commute. She wanted to play in the ECNL and SoCal couldn't provide that opportunity, so we switched clubs. My youngest daughter is wrapping up her first year with Soltilo. No complaints. However, I've had the same experience with both clubs....people walking up to me and asking "Who are you guys? And where are you from?".
 
Threeyardsback said:
SoCal Academy will be trading in their uniforms for LA Surf kits as LA Surf is born
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interesting, SoCal Academy has good teams, (just not very many), well coached, not sure why they felt the need to partner with Surf.....larger name recognition? better for recruiting? :confused:
 
Overlap said:
interesting, SoCal Academy has good teams, (just not very many), well coached, not sure why they felt the need to partner with Surf.....larger name recognition? better for recruiting? :confused:
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Thank you for the kind words about our club and teams. This is about National exposure for our girls and Surf was the right fit for SoCal Academy. We are thrilled to take this to the next level with Surf.
 
SoccerMom05 said:
Thank you for the kind words about our club and teams. This is about National exposure for our girls and Surf was the right fit for SoCal Academy. We are thrilled to take this to the next level with Surf.
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Have they given parents any insight as to how the players will benefit or how they will benefit with Nation Exposure under the Surf umbrella? I am honestly curious as to how that will change versus staying under SoCal Academy.
 
Buzz Cook said:
This move is about branding and the doors that the "Surf" name will open. My oldest daughter played for SoCal Academy for (3) years. Good club, great coach...terrible commute. She wanted to play in the ECNL and SoCal couldn't provide that opportunity, so we switched clubs. My youngest daughter is wrapping up her first year with Soltilo. No complaints. However, I've had the same experience with both clubs....people walking up to me and asking "Who are you guys? And where are you from?".
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Do you mind sharing some insight on how this will actually work? Even if there is a pathway to Surf's existing ECNL teams, I assume the commute to those teams will make it a no go for most from where you are...........unless SoCal Academy will get its own ECNL teams.

Best of luck.
 
Messi>CR7 said:
Do you mind sharing some insight on how this will actually work? Even if there is a pathway to Surf's existing ECNL teams, I assume the commute to those teams will make it a no go for most from where you are...........unless SoCal Academy will get its own ECNL teams.

Best of luck.
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Except for the fact the Surf does not have any ECNL teams. They left or were booted from ECNL entering the 2018/19 season. However your point still rings true for Surf’s DA program.

Historically, ECNL hasn’t accepted “affiliates” or “franchises” but we are in a new era......
 
timbuck said:
“Surf is a nationally known and respected brand. To give our families the chance to partner with Surf provides a lot of opportunities to our players,” said Daniel Fox, Director of Coaching of Soltilo.


How’s that?
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What wasn't published at the time, was that Soltilo's parent company, Honda-Estilo took a part ownership of Surf Sports. Surf Sports is the parent company of Surf SC and the operator of Del Mar polo field, amongst other things like Surf Cup.

Soltilo name is well known outside of US wit 65 academies across the globe and owns two professional clubs (one in Austria and another is South Africa). That said, the name is not recognized here whereas Surf name is so from branding and business perspective, makes more sense to take on the Surf name.

How do I know all this? Our older kid played for Soltilo his last year prior moving on to college.
 
SoccerMom05 said:
Thank you for the kind words about our club and teams. This is about National exposure for our girls and Surf was the right fit for SoCal Academy. We are thrilled to take this to the next level with Surf.
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It should allow player's guesting opportunities and give current teams the opportunity to get into the tournaments for the exposure they need to play the collegiate level. Hopefully, it's too far for them to try and recruit current player's which is a good thing. Best of Luck!
 
Overlap said:
It should allow player's guesting opportunities and give current teams the opportunity to get into the tournaments for the exposure they need to play the collegiate level. Hopefully, it's too far for them to try and recruit current player's which is a good thing. Best of Luck!
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It should, but with IE, OC and now LA, how many guesting opportunities are there wishing the Surf mothership (you’d also have to factor in SD’s 2nd team players as well). Hopefully open access to the Surf Sports run events pans out for these players.
 
When my oldest daughter was with SoCal, the rumor was they were hoping to get into the ECNL...obviously, that didn't happen. I'm guessing because SoCal is relatively small; only (1) team per age group with the exception of one of two birth years. The info we were given from Soltilo revolved around the merger allowing for multiple teams per age group (55 teams, with almost an even split of boys/girls teams). Things will most likely remain status quo the first year, but year two would see stronger players gravitating to the flight 1 teams (as you would expect from a larger club). The goal is to eventually go DA. Not sure if ECNL is in the cards. Basing this on the fact that Surf dropped out of the ECNL after the 2017-18 season. SoCal is a strong all-girls club. Esteban Chavez is a well respected coach and excellent recruiter.
 
Kicker4Life said:
It should, but with IE, OC and now LA, how many guesting opportunities are there wishing the Surf mothership (you’d also have to factor in SD’s 2nd team players as well). Hopefully open access to the Surf Sports run events pans out for these players.
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didn't IE leave Surf already? I thought they went to Legends? .... OC and SD are close enough to put together "Super" teams to enter college showcases, just not sure if they participate in the one's outside of CA. Those would be some good games to see at the older ages.
 
Overlap said:
didn't IE leave Surf already? I thought they went to Legends? .... OC and SD are close enough to put together "Super" teams to enter college showcases, just not sure if they participate in the one's outside of CA. Those would be some good games to see at the older ages.
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With OC and SD having DA status, the could combine “super teams” with their non-DA teams, but that still leaves LA a bit on the outside.

Not sure about IE Surf to Legends...very possible that it did which also begs the question as to why would they leave Surf for Legends? Maybe it is geography....
 
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