Dos Equis
GOLD
The problem doesn't lay in US Soccer but the NCAA. The NCAA has opted out of any governance or control by anybody ... other than the NCAA. The principles articulated in the NCAA policy and procedures manuals are focused on "student athletes" and fairness and economics between the members schools. The NCAA's approach is basically to say, all athletes are "Students" first and "Athletes" second ... and we want all of our members to have a fair shot of attracting these students and operating their various varsity sports efforts in a manner that meets the economic needs of the lowest common denominator.
If US Soccer approached the NCAA and said "Folks, we need you to change the rules to help us develop college soccer as a legitimate training ground for the pros" the NCAA would look at them with a blank stare, laugh hysterically and then tell them to "Not let the door hit you, where God split you."
A quick read of the "Principles for Conduct of Intercollegiate Athletics" (Article II) and you will appreciate the depth of the problem.
http://www.ncaapublications.com/s-13-Manuals.aspx
The NCAA is a challenge for every sport to work with, no doubt. The reason I focus on US Soccer is related to their abandonment of their mission statement ("to make soccer, in all its forms, a preeminent sport in the United States and to continue the development of soccer at all recreational and competitive levels") when it comes to college soccer.
It is worth making the argument that the change of the college season could benefit the student athlete in terms of stress and health, attract more top players to college (on the mens side), and improve the overall student/athlete experience. One of the few advantages the US has over other countries is our university system, one that is used by many sports to advance their sport, generate interest, and continue player development. US Soccer puts their effort and energy into a structure (DA/USL/MLS) that does not encourage high-level education and, at best, less than 5% of kids will get a low level pro opportunity, and less than 1% will ever get a cap on a National team. Word is the MLS may even abandon the DA. The current system is not helping the overall sport, but narrowly focused on producing national team players, and doing a pretty poor job of that (the best go to Europe). They should direct more resources into promoting and improving the college path in the US, making that path more pro-development. The college coaches are behind it.
NCAA Lacrosse gets more attention and TV time than men's soccer, though I understand it is mostly East Coast driven. A May based NCAA soccer tournament, supported by US Soccer, in a decent warm weather venue, could be made into a big draw, and also provides a perfect transition into national team camps and international competition dates in June.