There is more than 1 path for a person to become an a$$. I am not opposed to kids getting scholarships (although I personally prefer it be needs based); I just don't think a coach need to be paying for it directly.Actually the entitlement a$hold is the kid that daddy pays for everything and thinks money can buy them whatever they want and means they can play in any team because daddy is paying big bucks. "Don't worry daddy will take care of the issue, let me get my checkbook".
The kid that gets the scholarship is not an issue, it's the parents that tell the kid that he is the best player in the region is the issue.
Don't blame the kids for getting a free ride.
Keep in mind that the scholarship kid is the one that the coach and team puts pressure to score goals or make the team win. If he/she doesn't perform the scholarship will go away.