MLS GO recreational youth soccer

[Dargle]

Looks like MLS is starting a recreational soccer arm, with Los Angeles being one of the initial markets. Not sure how it is going to work, but this could create some competition for AYSO. Sounds like they will be using independent operators who affiliate with MLS Go and get access to branding rights and perhaps some financial/sponsorship subsidies

MLSGO.com | The Official Site of MLS GO

MLS GO is Major League Soccer’s youth soccer experience, with the mission of creating an inclusive and elevated recreational experience for boys and girls of all levels.

www.mlssoccer.com

A lifeline for rec soccer? What to know about MLS GO youth leagues launching in 18 U.S. cities for girls and boys aged 4 to 14 | Goal.com UK

A new MLS-backed youth soccer program in the U.S. called MLS GO will launch later this year and aim to reduce long-standing access inequalities.

www.goal.com

If they increase accessibility, that would be a good thing (although AYSO is already pretty cheap, as are local park rec leagues)

MLS has made a financial commitment to ensure as many players as possible have the opportunity to play in MLS GO leagues by removing financial barriers to participation. In addition, MLS GO national-level commercial partners will contribute in support of the League’s commitment to prioritizing access and increasing participation.