http://news.gallup.com/poll/224864/football-americans-favorite-sport-watch.aspx "Soccer now nearly matches baseball's popularity. Seven percent say it is their favorite sport to watch, the highest that sport has registered to date. Only once before have at least 7% of Americans named a sport other than football, basketball or baseball as their favorite -- and that was auto racing in 1997. (Auto racing is now down to 2% of mentions.)" According to the article, the 34 and younger demo soccer outpaces baseball by 5% and is tied with basketball in the 18-34 demo. Only in the 55+ age group is baseball more popular to watch than soccer. Soccer is most popular with liberals.