oh canada
GOLD
I think Nike is driving this bus and US Soccer and most of the USWNT players are willing passengers. To remain relevant for more than a couple months every four years, Nike (and the players) need a bigger story. We have that now with #metoo and the womens movement (equal pay, etc.) and you can see that exhibited in every one of their commercials. Ironically, one could argue that promoting women only through/with social justice causes is sexist. Are they not good enough ballers to promote them with themes reflecting their talent, skill, achievement alone?We have with the USWNT (and USSF) an organization that allows itself to be politicized. Rather than adopting a political and religious neutral stance, it actively embraces ideologies that are controversial to some in the U.S. For example, the USWNT promotes "Pride Month" with a special jersey, which at least one player (Jaelene Hinkle) has refused to wear due to religious reasons. Given the fact that the coach is gay and many of the players are gay, it may seem a natural progression to embrace and advocate for social justice issues off the field, but when it is on the field (wearing special jerseys) it is polarizing to some. If the USWNT was a private enterprise and not the national team, I could appreciate embracing whatever social justice issues they want as par for the course. The Dodgers did this with Jackie Robinson and the world is better for it. But the National Team should probably stay neutral and just let its players individually advocate for whatever issues they want.
I'm always curious what those players on the team not sponsored by Nike (eg, Rose Lavelle - New Balance) think about Nike and its bully pulpit.